At some point, all good ideas tend to run out of momentum for growth. Each of us would like to think that having a good idea and a little gumption will ensure it’s success. I’m here to tell you, unfortunately, that is not the case.
So what do you do when you can no longer rely on the momentum from your good idea and excitement? You engage your network.
The building of a network is an essential component of creating and growing virtually any business enterprise. The basis for success is always created from a business, or person’s ability to learn from others and communicate the basics to those around us. Building that network grows not only the information and ideas to help establish and expand the elements of a business, it also helps exponentially grow potential supporters and markets.
Ideally, you should always be building your networks. Whether it’s for existing concepts or ideas that may come in the future, you should create as wide a network as possible. You never know in what direction an idea or business might go, so an established network of people or services will give you flexibility in being able to move forward, no matter what life throws at you and your business. So many business owners will tell you, years after they began, the business they have in the present is very different from the business they imagined in the beginning. Having a network of support and ideas makes that flexible journey more attainable.
Networks are important, not only in business, but in life paths as well. In building the baseball company that started with the Lexington Legends Professional Baseball Club, I found it enormously helpful to have the networks in place that I had cultivated for decades. In all aspects, from raising capital, construction and architecture, hospitality and concessions, media and sponsorship sales, reaching out to thousands of ticket buyers and, of course, putting together the incredible professional team of colleagues, I was able to call upon the long standing relationships and networking which ultimately all came together to make the Legends dream a reality.
This week we’ve looked at how engaging your network can help continue your business momentum. Next week, we’ll take a closer look at how to build and maintain the network that can give you the boost you may need.